Heartpenned
About
A new kind of greeting card
Helping you say what you want to say
The words are already there — we'll help you find them. Answer a few honest questions about the person receiving the card.
What is Heartpenned?
You know that feeling, standing in the card aisle...
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Heartpenned
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About Heartpenned

You know that feeling. Standing in the card aisle, reading one after another, shaking your head. Some say too much. Some too little.
The words just don't fit your relationship. It can be very frustrating.

You know what you feel. Heartpenned helps you find the words.

Answer a few honest questions and we'll help you write something personal, specific, and true. The kind of card people keep.

Real relationships deserve the right words.
For those the card aisle was not built for.
Heartpenned
Who are you writing to?
A name helps personalize — but it's optional.
They are my... optional
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Who is this card from?
This shapes the voice of everything that follows.
Just me
Me and my partner
From family
On behalf of someone else
Ages
This helps us get the voice exactly right.
Age of sender
Under 12
Teen
20s–30s
40s–50s
60s–70s
80+
From family
Age of recipient
Under 12
Teen
20s–30s
40s–50s
60s–70s
80+
To Family
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What's the occasion?
This sets the emotional gravity of the message.
Birthday
Anniversary
Valentine's Day
Christmas
Hanukkah
Thank you
Get well
Thinking of you
Father's Day
Mother's Day
Graduation
New milestone
National Nurses Day
Other Holidays
Other
Select the holiday
Thanksgiving
Easter
New Year
Halloween
4th of July
Diwali
Eid
Passover
For harder moments
Sympathy
Apology
How old are they turning? optional
Milestone birthdays carry a different weight.
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Tell us about your children optional
Ages help us calibrate what the card says about them as a parent. Names optional.
Son
Daughter
+ Add another child
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Tone of card (choose up to two)
How it will feel to read.
Warm and heartfelt
Funny and playful
Honest and direct
Poetic and sentimental
Lighthearted but real
Reserved but sincere
Celebratory and upbeat
Tender and gentle
Or describe your own
What do you most want them to feel?
Choose up to three.
Deeply loved
Truly seen
Proud of themselves
Celebrated
Not alone
Understood
Grateful to know you
Joyful
Faith or spirituality vibe?
This helps us match the card to what feels natural for this relationship.
None
Gently spiritual
Openly faith-based
How are things between you?
🔒 For our eyes only. Never written into card.
Cards ring false when they don't match where things really stand. This keeps yours honest.
Pick 1 or 2 that feel most true
Loving
Easy and comfortable
Complicated
Rebuilding
We've been through a lot
Long distance
Friendly
Casual acquaintance
Anything we should know or steer clear of? optional
Tell us about them
A few quick questions to get the message right.
1. What's a memory with them that stuck with you?
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1. What's a memory with them that stuck with you?
+ Add another memory
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2. What's a quality you appreciate in them?
Edit
2. What's a quality you appreciate in them?
+ Add another quality
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3. If you're close, what makes them important to you?
Edit
3. If you're close, what makes them important to you?
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4. Anything going on in their life right now to include?
Edit
4. Anything going on in their life right now to include? optional
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How would you like to open the card? optional
This goes at the very top of the card, exactly as you write it.
How would you like to sign it? optional
e.g. Love, Mom — or just your name.
Heartpenned
Finding the right words...
Heartpenned
Heartpenned
What's not landing?
Tell us specifically — we'll fix just that and keep everything else.
Last line
Opening
Too heavy
Too short
Too long
Too formal
Wrong assumption
Heartpenned
Suggested
Browse All
Color
Heartpenned
Heartpenned
How would you like to send it?
Send digitally
Email or text
Print at home
Download as PDF
Mail it
We print and send it
Copy text
Paste anywhere
What's next?
Save and get a reminder next year
We'll remind you when this occasion comes around again
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Add a gift card
Sent separately — we'll point you to the right place.
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